Avatar
Ian Joyce: Marketing strategist and principal of August Communication Consultants, cyclist, husband and dad, writer, caretaker of a hyperactive hound, and T1D.

Cinelli catalog cover mayhem

For a Bicycle Catalog Artist, It’s Harmony on the Road, Mayhem on the Canvas.

The cover art on the 2012 product catalog (PDF) issued by Cinelli, the venerable Italian bicycle and bicycle parts maker, could be viewed as a declaration of war. People flee in terror, one exclaiming “Bicycle,” as a immense robot with a vintage cruiser’s headlamp for its head crushes cars beneath the wheels of his equally oversize bicycle.

Here’s the entire catalog.