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Ian Joyce: Marketing strategist and principal of August Communication Consultants, cyclist, husband and dad, writer, caretaker of a hyperactive hound, and T1D.
Posts tagged Social media
The devaluation of connections and commentary.

A new medium: neither rare nor well-done

Most commentary on social media ignores an obvious truth—that the value of things is largely determined by their rarity. The more people tweet, the less attention people will pay to any individual tweet. The more people “friend” even passing acquaintances, the less meaning such connections have. As communication grows ever easier, the important thing is detecting whispers of useful information in a howling hurricane of noise. For speakers, the new world will be expensive. Companies will have to invest in ever more channels to capture the same number of ears. For listeners, it will be baffling. Everyone will need better filters—editors, analysts, middle managers and so on—to help them extract meaning from the blizzard of buzz.

Google Analytics in Real Time

The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities.

Real time information was inevitable, and it’s bound to be very useful.

It’s like Tumblr meets Flavors.Me meets the Wayback Machine in a dark alley, high on crack cocaine, holding a rusty box-cutter.

Foster Kamer on the new Facebook Timeline (via soupsoup)

Short version: It’s #DogShit Design #FB

(via danmanco)

(via danmanco)